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Celebrity percentages

Entertainment
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redakcja
redakcja
Street
redakcja@hubway.com
Date of publication 2023-02-15
Jay-Z's cognac, Reynolds' gin, Clooney's tequila. Here are the most expensive celebrity liquor brands
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Author
redakcja
redakcja
Street
redakcja@hubway.com
Date of publication 2023-02-15
Celebrity percentages

Jay-Z at the beginning of February this year. sold a controlling stake in cognac brand D'USSÉ to Bacardi for a staggering 0 million. This inspired us to see how much the alcohol brandies that belong or belonged to other show business stars are worth.. Investing in an alcohol brand is one of the best ways to deploy your capital - and multiply it. Especially if the brand turns out to be a sales hit and some of the biggest market players get interested in it. And, as a rule, this is exactly what happens when a world-class star becomes the face of the brand and advertises it through all the channels available to him or her. Jay-Z and his 0 million stake in D'USSÉ Cognac are therefore not the exception, but rather the rule. Below we have collected some similar examples of the most expensive brands owned by celebrities.

Aviation Gin, Ryan Reynolds
Ryan Reynolds is one of the most annoying guys in Hollywood. Not only does he look like a Greek god and have a sense of humor and charisma, but on top of that he turns everything he touches into gold. Aviation Gin is the best example of this. Reynolds bought out a majority stake in the distillery in 2018. and in two years made it one of the most recognizable and sought-after gin brands in the world. Suffice it to say that in 2020. Diageo conglomerate bought it back from the actor for 0 million. 335 million Reynolds got right away, and another 275 million he can cash in when sales performance for a decade after the deal is satisfactory. And all indications are that they will be.

Cosamigos Tequila, George Clooney
On the other hand, an even better deal was done with Diageo by George Clooney. Actor in 2013. along with two friends Rande Gerber and Mike Meldman, founded his own tequila brand Cosamigos from scratch and rocked it to the point that the aforementioned conglomerate bought it back from him back in 2017. The amount of the sale? Round billion. Clooney himself has cashed in 5 million from the deal.

Teremana Tequila, Dwayne "The Rock" Johnson
Tequila is especially popular among top American show business stars. In addition to Clooney, their own brands include.. Kendall Jenner (818 Tequila) and Dwayne "The Rock" Johnson. The latter's brand in particular boasts remarkable financial success. Actor to launch Teremana Tequila in 2020. and this one became a success right from the start. And no wonder. The beverage is produced in Jalisco, Mexico, and combines excellent quality, great taste and affordability. In its first year alone, the brand sold 300,000. 9-liter decanters of tequila. The current valuation of the entire company, meanwhile, fluctuates depending on sources, but Teremana Tequila could be worth anywhere from .5 billion to as much as .5 billion. The Rock owns about 30 percent of it. shares.

Jay-Z, Armand de Brignac
Surprised to see Jay-Z on this list again? We're not entirely, for the rapper has proven more than once that he's an even better businessman than musician. In 2007. founded the Armand de Brignac luxury champagne brand, which in just over a decade has grown to astronomical proportions. It is what made Jay a billionaire in 2019. and is still responsible for the lion's share of its revenue today. Although it now has to share it with the LVMH conglomerate, which in 2021. bought back half of the company's shares from the rapper for about 5 million.

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redakcja
redakcja
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